Tutorial Embedding Quicktime
Quicktime still requires the double-object method to get it done across all browsers. Not super pretty, but it does get the job done.
<object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B"
codebase="http://www.apple.com/qtactivex/qtplugin.cab"
width="200" height="16">
<param name="src" value="movie.mov" />
<param name="autoplay" value="true" />
<param name="pluginspage" value="http://www.apple.com/quicktime/download/" />
<param name="controller" value="true" />
<!--[if !IE]> <-->
<object data="movie.mov" width="200" height="16" type="video/quicktime">
<param name="pluginurl" value="http://www.apple.com/quicktime/download/" />
<param name="controller" value="true" />
</object>
<!--> <![endif]-->
</object>